There are a lot of different kinds of SEO (search engine optimization) tools available that will help you to improve upon your website's ranking in the Search Engines. This is why a lot of webmasters will use various tools while working on SEO. In order to better understand what tools you will need, it's important to take a closer look at what's available.
Keyword SEO Tools
Keyword SEO Tools are oftentimes utilized whenever you're just starting the optimization process. They will tell you what search terms you should target. This is actually one of the most important parts of the SEO process since this is what users are going to type in to the search engines in order to arrive at your website.
With the help of keyword tools you will be able to discover what terms people are most likely searching for. Furthermore, the tool will show you how many people are actually searching for that keyword each day or each month, how much competition there is for that keyword and what advertisers will pay search engines to list them at the top of the SERPs (search engine results pages). This is why a lot of the best tools for this type of research are offered free from the search engines themselves. Of course, there are also some paid versions available as well.
Once you have chosen your keywords, you will need to concern yourself with both on and off page SEO. There are some tools that you'll want to use there as well. As such, it's important to take a closer look at them.
On Page SEO Tools
On page SEO involves optimizing your website for specific keywords. This is something that you can do manually. However, a lot of website owners do prefer to utilize SEO software tools since they will take less time to get the work done in.
There are numerous tools available. However, one of the best tools for this type of work is known as WebSite Auditor. It has been specifically designed for content optimization.
With WebSite Auditor you can quickly analyze the content that is found on the top 10 ranked website for your targeted keywords. It will provide you information about keyword density and prominence; what size to make your website copy; how to optimize your headings and tags; any special text to use (i.e. bold, italic); and information in regards to inline text links. Once you have information about how these websites have structured their content, you can do this too.
Conclusion
Now that you know about some of the different tools that are available to help you with SEO, it's simply a matter of deciding what you want to do and then choosing the best tool to do it with. Of course, you'll run across a variety of different programs that can do these things for you. It's up to you to decide which one you think will actually work the best though.
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